Basic Approach

Basic Approach

Maximize Customer Value and Expand Our Global Scope to Remain a Leader in the Tire and Rubber Industry for Another 100 Years

Channel all our activity companywide into maximizing customer satisfaction

Offer distinctive, Yokohama-like products

Undertake vigorous investment based on a strong financial position

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Tire Strategy

Multiple Business Strategy

Technology Strategy

Common Strategy for All Operations

Corporate Social Responsibility

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