Corporate Social Responsibility

Corporate Social Responsibility

We work to fulfill our corporate responsibility in accordance with our CSR Management Vision, issued in 2008, and with the basic policy of Grand Design 100. Our approach centers on seven priorities established in 2010 on the basis of the ISO 26000 seven core subjects.

Our Seven Priorities in Corporate Social Responsibility

Organizational governance Human rights
Labor practices Environment
Fair operating practices Consumer issues
Community Involvement and development

Examples of Measures for Reducing Environmental Impact

The BluEarth series of fuel-saving tires The BluEarth series of fuel-saving tires
The BluEarth series of fuel-saving tires

Biodiversity-preservation activity in Thailand Biodiversity-preservation activity in Thailand
Biodiversity-preservation activity in Thailand

Example of Measures for Interacting with the Community

Planting work in the earthquake-devastated community of Otsuchi-cho, in Iwate Prefecture Planting work in the earthquake-devastated community of Otsuchi-cho, in Iwate Prefecture
Planting work in the
earthquake-devastated community
of Otsuchi-cho, in Iwate Prefecture

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