Business Spectrum

Last Updated: February 23, 2016

Tire operations are the heart of our business. Those operations accounted for 500.6 billion yen-79.5%-of our 629.9 billion yen in net sales in the fiscal year ended December 31, 2015.

Polymer technology developed in our tire operations has spawned successful business in several other product sectors. Multiple Business accounted for 121.7 billion yen-19.3%-of our net sales in the fiscal year ended December 31, 2015. That segment consist mainly of high-pressure hoses, sealants and adhesives, electronic equipment coatings, conveyor belts, antiseismic products, marine hoses, pneumatic marine fenders, and aircraft fixtures and components.

Tire Operations

Principal products Tires for passenger cars and light trucks, for trucks and buses, and for construction and mining equipment, industrial vehicles, and other applications; aluminum alloy wheels and other peripheral products

  • Passenger car tires

    We are striving to accelerate worldwide sales under the following global brands and to build a strong association for the Yokohama name with high performance: ADVAN, our flagship brand for high-performance products; BluEarth, our showcase line of fuel-saving tires; iceGUARD winter category tires; and GEOLANDAR tires for sport-utility vehicles.

    • The BluEarth series of fuel-saving tires has bolstered Yokohama’s association with sound environmental stewardship.
      The BluEarth series of fuel-saving tires has bolstered Yokohama’s association with sound environmental stewardship.
    • Yokohama’s high-performance ADVAN Sport V105 tires have earned fitments on high-profile models from Mercedes-Benz and other automakers.
      Yokohama’s high-performance ADVAN Sport V105 tires have earned fitments on high-profile models from Mercedes-Benz and other automakers.
    • The iceGuard 5, introduced in Japan in 2012, crowns the Yokohama line of studless snow tires.
      The iceGuard 5, introduced in Japan in 2012, crowns the Yokohama line of studless snow tires.
  • Truck and bus tires

    Our strategy in truck and bus tires focuses on (1) promoting worldwide the ZEN line of tires, which feature superior fuel economy and accommodate multiple retreadings, and (2) cultivating demand for ultra wide base tires that incorporate distinctive technological strengths and that provide single-tire alternatives to double-tire configurations.

    • A past winner of the prestigious Good Design Award from the nonprofit Japan Institute of Design Promotion, the ZEN 9032W is a fuel-saving tire for trucks and buses.
      A past winner of the prestigious Good Design Award from the nonprofit Japan Institute of Design Promotion, the ZEN 9032W is a fuel-saving tire for trucks and buses.
  • Off-the-road tires

    We continue to produce high-quality off-the-road tires at a dedicated plant in Japan. And we contracted with a Chinese manufacturer in August 2012 to supplement our capacity in that product sector. Our “offtake” agreement with our Chinese partner will help us better serve the surging global demand for off-the-road tires, and we will provide our partner with technology to help maintain Yokohama levels of performance and reliability.

    • The Yokohama presence in off-the-road tires expanded into larger product offerings with the 2013 launch of 49-inch tires.
      The Yokohama presence in off-the-road tires expanded into larger product offerings with the 2013 launch of 49-inch tires.
  • Motor sports

    Yokohama tires carry competitors in international racing events, such as the FIA World Touring Car Championship series, and in local competitions worldwide. Our support for motor sports includes supplying tires for numerous electric vehicle races. And we have entered electric vehicles since 2009 in the tortuous Pikes Peak International Hill Climb on the eponymous Colorado mountain.

    • Yokohama has been the exclusive supplier of tires for World Touring Car Championship competition since 2006.
      Yokohama has been the exclusive supplier of tires for World Touring Car Championship competition since 2006.
    • All of the entrants at the Macao Grand Prix have competed on Yokohama tires for the past 32 years.
      All of the entrants at the Macao Grand Prix have competed on Yokohama tires for the past 32 years.
    • Electric vehicles developed by Yokohama have competed in the vertiginous US auto race, the Pikes Peak International Hill Climb, in each of the past six years.
      Electric vehicles developed by Yokohama have competed in the vertiginous US auto race, the Pikes Peak International Hill Climb, in each of the past six years.

Industrial Products

Principal products High-pressure hoses, sealants and adhesives, conveyor belts, antiseismic products, marine hoses, pneumatic marine fenders

  • High-pressure hoses

    Our business in high-pressure hoses consists primarily of manufacturing and marketing hydraulic hoses for automobiles, construction equipment, and machine tools and metal joints for hydraulic systems. We are the largest supplier of high-pressure hoses for construction equipment in Japan. Our automotive hose operations in the United States, meanwhile, are the market leader there in power steering hoses.

    • Yokohama has a large and growing share in the Japanese market for high-pressure hoses for construction equipment.
      Yokohama has a large and growing share in the Japanese market for high-pressure hoses for construction equipment.
    • Exceed is the unified brand for Yokohama’s overseas marketing of replacement high-pressure hoses for construction equipment and machine tools.
      Exceed is the unified brand for Yokohama’s overseas marketing of replacement high-pressure hoses for construction equipment and machine tools.
  • Sealants and adhesives

    Sealants, adhesives, and coatings for diverse applications are a pillar of our business in industrial products. We are Japan’s leading supplier of construction sealants and of automotive window sealants. In addition, we have developed coatings for applications in electronic equipment, and we are winning a growing range of business for those products in mobile telephones and in light-emitting diode displays.

    • Builders use Yokohama’s Hamatite sealants extensively in skyscrapers and other structures.
      Builders use Yokohama’s Hamatite sealants extensively in skyscrapers and other structures.
    • Global sales of Yokohama’s automotive window sealants were robust in 2014.
      Global sales of Yokohama’s automotive window sealants were robust in 2014.
    • Hard coatings for smartphone displays, part of the Yokohama portfolio of electronic materials, provide multifunctional value-added.
      Hard coatings for smartphone displays, part of the Yokohama portfolio of electronic materials, provide multifunctional value-added.
  • Industrial materials

    The Yokohama line of industrial materials encompasses marine hoses, pneumatic marine fenders, conveyor belts, antiseismic products, highway joints and other products. Yokohama is a leading name worldwide in marine hoses and marine fenders. We have a global market share of about 70% in pneumatic marine fenders.

    • Marine hoses supplied by Yokohama load and offload crude oil to and from tankers around the world.
      Marine hoses supplied by Yokohama load and offload crude oil to and from tankers around the world.
    • Yokohama is the world’s largest supplier for pneumatic marine fenders.
      Yokohama is the world’s largest supplier for pneumatic marine fenders.
    • Customers worldwide rely on Yokohama conveyor belts to carry iron ore, coal, and other loads.
      Customers worldwide rely on Yokohama conveyor belts to carry iron ore, coal, and other loads.
    • Yokohama supplies anti-seismic rubber joints for installing between bridge piers (vertical supports) and bridge girders.
      Yokohama supplies anti-seismic rubber joints for installing between bridge piers (vertical supports) and bridge girders.

Other Products

Principal products Aircraft fixtures and components, golf equipment

  • Aircraft fixtures and components

    Underlying our business in aircraft fixtures and components are strengths in using lightweight composite materials and honeycomb structures in developing and manufacturing diverse items for aircraft.

    • The Yokohama line of products for aircraft centers on lavatory units and drinking-water tanks.
      The Yokohama line of products for aircraft centers on lavatory units and drinking-water tanks.
  • Golf equipment

    We market golf equipment under the PRGR brand through extensive sales channels in Japan and are building market footholds in China, the Republic of Korea, Southeast Asian nations, and Taiwan.

    • Anchoring Yokohama’s PRGR business in golf equipment are the iD nabla clubs and the egg clubs.
      Anchoring Yokohama’s PRGR business in golf equipment are the iD nabla clubs and the egg clubs.
    • Science Fit, Yokohama's scientific diagnostic system for golf swings, renders service at golf courses, driving ranges, and golf schools throughout Japan.
      Science Fit, Yokohama’s scientific diagnostic system for golf swings, renders service at golf courses, driving ranges, and golf schools throughout Japan.
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