Last Updated: February 23, 2016
Tire operations are the heart of our business. Those operations accounted for 500.6 billion yen-79.5%-of our 629.9 billion yen in net sales in the fiscal year ended December 31, 2015.
Polymer technology developed in our tire operations has spawned successful business in several other product sectors. Multiple Business accounted for 121.7 billion yen-19.3%-of our net sales in the fiscal year ended December 31, 2015. That segment consist mainly of high-pressure hoses, sealants and adhesives, electronic equipment coatings, conveyor belts, antiseismic products, marine hoses, pneumatic marine fenders, and aircraft fixtures and components.
Principal products Tires for passenger cars and light trucks, for trucks and buses, and for construction and mining equipment, industrial vehicles, and other applications; aluminum alloy wheels and other peripheral products
We are striving to accelerate worldwide sales under the following global brands and to build a strong association for the Yokohama name with high performance: ADVAN, our flagship brand for high-performance products; BluEarth, our showcase line of fuel-saving tires; iceGUARD winter category tires; and GEOLANDAR tires for sport-utility vehicles.
Our strategy in truck and bus tires focuses on (1) promoting worldwide the ZEN line of tires, which feature superior fuel economy and accommodate multiple retreadings, and (2) cultivating demand for ultra wide base tires that incorporate distinctive technological strengths and that provide single-tire alternatives to double-tire configurations.
We continue to produce high-quality off-the-road tires at a dedicated plant in Japan. And we contracted with a Chinese manufacturer in August 2012 to supplement our capacity in that product sector. Our “offtake” agreement with our Chinese partner will help us better serve the surging global demand for off-the-road tires, and we will provide our partner with technology to help maintain Yokohama levels of performance and reliability.
Yokohama tires carry competitors in international racing events, such as the FIA World Touring Car Championship series, and in local competitions worldwide. Our support for motor sports includes supplying tires for numerous electric vehicle races. And we have entered electric vehicles since 2009 in the tortuous Pikes Peak International Hill Climb on the eponymous Colorado mountain.
Principal products High-pressure hoses, sealants and adhesives, conveyor belts, antiseismic products, marine hoses, pneumatic marine fenders
Our business in high-pressure hoses consists primarily of manufacturing and marketing hydraulic hoses for automobiles, construction equipment, and machine tools and metal joints for hydraulic systems. We are the largest supplier of high-pressure hoses for construction equipment in Japan. Our automotive hose operations in the United States, meanwhile, are the market leader there in power steering hoses.
Sealants, adhesives, and coatings for diverse applications are a pillar of our business in industrial products. We are Japan’s leading supplier of construction sealants and of automotive window sealants. In addition, we have developed coatings for applications in electronic equipment, and we are winning a growing range of business for those products in mobile telephones and in light-emitting diode displays.
The Yokohama line of industrial materials encompasses marine hoses, pneumatic marine fenders, conveyor belts, antiseismic products, highway joints and other products. Yokohama is a leading name worldwide in marine hoses and marine fenders. We have a global market share of about 70% in pneumatic marine fenders.
Principal products Aircraft fixtures and components, golf equipment
Underlying our business in aircraft fixtures and components are strengths in using lightweight composite materials and honeycomb structures in developing and manufacturing diverse items for aircraft.
We market golf equipment under the PRGR brand through extensive sales channels in Japan and are building market footholds in China, the Republic of Korea, Southeast Asian nations, and Taiwan.