Seven Pillars of Critical Issues for Yokohama Rubber to Address 1. Advancement of Environmentally Friendly Management 2. Safe and Healthy Workplace Environment 3. Safety and Quality of our Products and Services 4. Human Rights and Labor Practices 5. Credibility with our Business Partners 6. Stakeholder Communication 7. Corporate Governance and Compliance

Yokohama Rubber Group has decided to facilitate all of our activities based on our seven critical issues in order to go about our CSR activities in a desirable manner.
The seven pillars of critical issues have been set out through internal discussion based on the concept of ISO26000 issued in November 2010, in the light of considering what are the crucial items for Yokohama Rubber Group and what we should focus on regarding the effect on the society.
From now on, in order to strengthen every action of those pillars, we will continue to facilitate the supervision by our entire group and the strategizing of relevant action plans.

1. Advancement of Environmentally Friendly Management

Guidelines Our Activities Our Goals (by FY2017) FY 2011 target Evaluation
Following the principle of dealing fairly with society and valuing harmony with the environment, we shall assert our world-class strengths in technologies for protecting the environment.
  • Continued improvement of environmental management.
  • Action to combat global warming.
  • Contributing to the creation of a sustainable recycling society.
  1. We will contribute to the realization of a low-carbon society through the development and marketing of our products to contribute towards the environment.
  2. We will realize a society with resource recycling by utilizing natural resources to the fullest and minimizing industrial waste.
  3. We will continue to enhance our activities related to biodiversity both at our domestic and overseas business locations.
 We will turn all our products into environmentally friendly ones All our newly developed products are given 100% environmental consideration and will be maintained as such. Passed
We will try to achieve a 25% reduction of greenhouse gases
We will achieve and maintain total zero-emissions in both in our domestic and overseas offices and intend to keep this up. We will increase the number of total zero-emissions plants among both our domestic and overseas group’s production plants. In Progress
(maintain and continue)
We will enhance the environmental preservation activities in the surrounding areas of both of our domestic and overseas business locations. We will commence observation of the surrounding natural environment of both our domestic and overseas offices. Passed

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2. Safe and Healthy Workplace Environment

Guidelines Our Activities Our Goals (by FY2017) FY 2011 target Evaluation
Safety and sanitation are the basis of all our activities.
We aim to prevent any occupational injuries, create a pleasant workplace and overall health for our workers under the strong leadership of our managers and supervisors, along with our entire group’s employees’ cooperation of this matter.
  1. We will establish a platform of safety sanitation based on the Occupational Health Safety Management System (OSHMS).
  2. We will nurture people with overall safety..
  3. We will ensure the safety of all of our facilities.
  4. We will create a pleasant workplace.
  5. We will prioritize both the physical and mental health of our human resources.
  6. We will prevent any traffic accidents.
 We will establish a safety culture aiming for zero risks. We will obtain OSHMS certification at all domestic production plants by 2011. In Progress

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3. Safety and Quality of our Products and Services

Guidelines Our Activities Our Goals (by FY2017) FY 2011 target Evaluation
We will contribute to society by planning, designing, producing, and selling attractive products for the satisfaction of our customers while maintaining a quality assurance system in all of our processes, including service. To this end, we will conduct systematic activities to ensure that all the basic steps in our quality assurance activities function properly.
  1. We will establish a system to reflect in our next product development by gathering and analyzing customer feedback and market evaluation.
  2. We will improve the level of quality at all our plants by conducting education and training by focusing on quality at every hierarchy of our plant workers.
  3. We will make every effort to improve our product quality at every step; from product planning, design, and production.
 We will improve our support system for various global services. We will strengthen the training of service engineers both in Japan and overseas (for tire sectors). Passed
We will establish our global training facilities (for tire sectors). We will conduct quality training at domestic production plants (for tire sectors) Passed
We will improve our customer credibility by continuing to provide quality products all the time (for MB sectors). We will commence product improvement meetings based on market information (MB). Passed

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4. Human Rights and Labor Practices

Guidelines Our Activities Our Goals (by FY2017) FY 2011 target Evaluation
We will create an environment in accordance with our management policy of creating a workplace to value, improve, and energize people, where each of our ever-diversifying personnel can equip themselves with the necessary skills and perform by utilizing their capabilities to the fullest. Also, we aim to create a workplace where our employees can realize a work-life balance. We will continue to raise the awareness of our personnel so that they can perform on the global stage and are capable to deliver the business strategy of GD100 and various technical strategies.
  1. Steady number of employees.
  2. Framework to facilitate the growth of our human resources.
  3. Realization of work-life balance.
  4. Creation of a workplace so that all our diversified personnel will be utilized.
  5. Respect for the human rights with zero tolerance for harassment.
 Our workplace is structured so that all our diversified personnel can perform to the fullest regardless of age, gender, nationality, etc. We will establish a special subsidiary that promotes the employment of people with disabilities. Passed
We will newly establish vacation periods for male employees so that they can offer support when their spouses give birth. Passed

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5. Credibility with our Business Partners

Guidelines Our Activities Our Goals (by FY2017) FY 2011 target Evaluation
In order to realize GD100, we will conduct our procurement activities in accordance with the below-mentioned guidelines:
  • Procure optimum raw materials, equipment, and construction.
  • Trading with fairness and impartiality
  • Reasonable selection of our partners
  • Partnership
  • Compliance
  • Harmony with the environment
  1. Co-development of CSR activities with business partners using CSR guidelines.
  2. Promotion of green procurement in cooperation with our partners.
  3. Thorough compliance of various procurement activities.
 Our company is able to enhance various CSR activities on the global stage by working hand-in-hand with our partners. We will establish a purchasing code of conduct to be complied with by purchasing managers. Passed
We will hold meetings with business partners for studying and exchanging information related to CSR. In Progress

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6. Stakeholder Communication

Guidelines Our Activities Our Goals (by FY2017) FY 2011 target Evaluation
We will continue to enhance mutual understandings and credibility by reflecting our stakeholders’ feedback onto our corporate activities by conducting two-way communication with both of our internal and external stakeholders while providing information in a timely manner.
  1. Conducting dialogs with our stakeholders.
  2. Reduction of any environmental risks such as complaints over the environment from local communities.
  3. Facilitation of the YOKOHAMA Forever Forest Project.
 A system is in place to apply what stake holders have to say. We will conduct dialogs with volunteer participants. Passed
We will reduce environmental accidents to zero. Passed
Five hundred thousand trees have already been planted at both domestic and overseas offices.
We will foster seedlings and provide them external parties. Passed

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7. Corporate Governance and Compliance

Guidelines Our Activities Our Goals (by FY2017) FY 2011 target Evaluation
Yokohama Rubber Group is making every effort to fortify and improve the support system for corporate governance to be established in order to realize management with transparency and fairness under our Corporate Philosophy. Thereby, this is becoming the management body to maintain our ever evolving corporate value in order for our management to continue to win un-shakeable credibility.
  1. Internal enhancement of CSR guidelines.
  2. Development of this compliance system at our overseas offices.
  3. Establishment of BCP system and reorganization.
 Good ethics values based on ISO26000 compliance are well-known throughout our offices. We will expand compliance systems at overseas group companies. Passed
The entire company can visualize the applicable legislations.
We will conduct tsunami evacuation drills. Passed
BCP support system is being developed as a group unit.

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