Seven Pillars of Critical Issues for Yokohama Rubber to Address 1. Advancement of Environmentally Friendly Management 2. Safe and Healthy Workplace Environment 3. Safety and Quality of our Products and Services 4. Human Rights and Labor Practices 5. Credibility with our Business Partners 6. Stakeholder Communication 7. Corporate Governance and Compliance

Yokohama Rubber Group's CSR through BluEarth

Yokohama Rubber Group has decided to facilitate all of our activities based on our seven critical issues in order to go about our CSR activities in a desirable manner.
Seven pillars of critical issues have been set out through internal discussion based on the concept of ISO26000 issued in November 2010, in the light of considering "what are the crucial items for Yokohama Rubber Group?" and "what should we focus on regarding the effect on the society?"
From now on, in order to strengthen every action of those pillars, we will continue to facilitate the supervision by our entire group and strategizing of relevant action plans.

1. Advancement of Environmentally Friendly Management

Guidelines Our Activities Our Goals (by FY2017) Our Targets in FY2010 Evaluation
In line with one of our Management Policies to deal fairly with the society and treasure harmony with the environment, we will become a top level corporation in terms of our contribution towards the environment.
  1. We will contribute to the realization of a low-carbon society by development and marketing of our products to contribute towards the environment.
  2. We will realize a society with resource recycling by utilizing the natural resource to the fullest and minimizing industrial waste.
  3. Continue to enhance our activities related to biodiversity both in our domestic and overseas offices.
 We will try to achieve a 25% reduction of greenhouse gases by turning all our products into environmentally friendly ones. All our newly developed products are with 100% environmental consideration and will be maintained as such. Passed
We have achieved total zero-emissions both in our domestic and overseas offices and intend to keep this up. We will increase in number of total zero-emissions from both of our domestic and overseas group’s production plants. Passed
We will enhance the environmental preservation activities in the surrounding area of both of our domestic and overseas office. We will commence observation of the surrounding natural environment of both our domestic and overseas offices. Passed

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2. Safe and Healthy Workplace Environment

Guidelines Our Activities Our Goals (by FY2017) Our Targets in FY2010 Evaluation
Safety sanitation is the basis of all our activities. We aim to prevent any occupational injuries, create a pleasant workplace and overall health for our workers under the strong leadership of our managers and supervisors, along with our entire group's employees' cooperation of this matter.
  1. We will establish a platform of safety sanitation based on the Occupational Health Safety Management System (OSHMS).
  2. We will nurture people with overall safety.
  3. We will ensure the safety of all of our facilities.
  4. We will create a pleasant workplace.
  5. We will prioritize our people’s health both physically and mentally.
  6. We will prevent any traffic accidents.
 We will establish our safety culture aiming for Zero Risks. We will switch our existing notion of safety equipment from Risk Detection to Safety Confirmation (eg. the machine will stop running once you open the door the door will not open unless the machine operation is stopped). Passed
We will turn into Safety Confirmation by thoroughly ensuring Stop, Call, and Wait. Passed

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3. Safety and Quality of our Products and Services

Guidelines Our Activities Our Goals (by FY2017) Our Targets in FY2010 Evaluation
It is our sincere desire to continue to provide quality products for our customers all over the world so that they always feel safe when purchasing our products and have a good sense of satisfaction.
This way, in addition to achieving customer satisfaction, we can also expand our businesses and contribute to society by maintaining our proper profit through winning our customers' unshakeable credibility.
  1. We will establish a system to reflect in our next product development by gathering and analyzing customer feedback and market evaluation.
  2. We will improve the level of quality at all our plants by conducting education and training by focusing on quality at every hierarchy of our plant workers.
  3. We will make every effort to improve our product quality at every step; from product planning, design, and production.
 We will leverage our support system for various global services. We will fortify our support system for various global services. Passed
We will establish our Global Training Facilities (for Tire sectors).
We will level up our customer credibility by continue to provide quality products all the time (for MB sectors).

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4. Human Rights and Labor Practices

Guidelines Our Activities Our Goals (by FY2017) Our Targets in FY2010 Evaluation
We will create an environment according to one of our Management Policies, to create a workplace to value, improve, and energize people, where each of our ever-diversifying personnel can equip themselves with the necessary skills and perform by utilizing their capabilities to the fullest.Also, we aim to create a workplace where our employees can realize a work-life balance. Also, we will continue to raise the awareness of our personnel so that they can perform on the global stage and are capable to deliver the business strategy of GD100 and various technical strategies.
  1. Steady number of employees.
  2. Framework to facilitate the growth of our human resources.
  3. Realization of work-life balance.
  4. Creation of a workplace so that all our diversified personnel will be utilized.
  5. Respect for the human rights with zero tolerance for harassment.
 Our workplace is structured so that all our diversified personnel can perform to the fullest regardless of age, gender, nationality, and so on. We will propose the training goals for our young employees by deploying a new system of human resources. Passed
We will allocate mental health counselors to our newly established offices. Passed

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5. Credibility with our Business Partners

Guidelines Our Activities Our Goals (by FY2017) Our Targets in FY2010 Evaluation
In order to realize GD100, we will conduct our procurement activities in accordance with below-mentioned guidelines:
  • Procure optimum raw materials, equipment, and construction.
  • Trading with fairness and impartiality Reasonable selection of our partners
  • Partnership
  • Compliance
  • Harmony with the environment
  1. Co-development of CSR activities by deploying CSR guidelines.
  2. Promotion of the green procurement in cooperation with our partners.
  3. Thorough compliance of various procurement activities.
 Our company is able to enhance various CSR activities on the global stage by working hand-in-hand with our partners. We will explain about our guidelines to our domestic partners and conduct feedback as to their own self-evaluation. Passed

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6. Stakeholder Communication

Guidelines Our Activities Our Goals (by FY2017) Our Targets in FY2010 Evaluation
We will continue to enhance mutual understandings and credibility by reflecting our stakeholders' feedback onto our corporate activities by conducting two-way communication with both of our internal and external stakeholders while providing information in a timely manner.
  1. Conducting dialogues with our stakeholders.
  2. Reduction of any environmental risks such as complaints over the environment from local communities.
  3. Facilitation of the YOKOHAMA Forever Forest Project.
 The system is in place to apply what stake holders have to say. We will conduct dialogues with independent experts.

In Progress

(It had to be suspended due to the great earthquake, thereby the BCP roundtable was conducted in April)
No accident related to the environment will be caused. Passed
Five-hundred thousand trees are already planted both in domestic and overseas offices.
We will nurture our own seedlings and promote them externally. Passed

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7. Corporate Governance and Compliance

Guidelines Our Activities Our Goals (by FY2017) Our Targets in FY2010 Evaluation
Yokohama Rubber Group is making every effort to fortify and improve the support system for Corporate Governance to be established in order to realize management with transparency and fairness under our Corporate Philosophy. Thereby, this is becoming the management body to maintain our ever evolving corporate value in order for our management to continue to win unshakeable credibility.
  1. Internal enhancement of CSR guidelines.
  2. Development of this compliance system to our overseas offices.
  3. Establishment of BCP system and reorganization.
 Good ethics value with ISO26000 compliance is well-known throughout our offices. We will develop CSR guidelines internally. Passed
The entire company can visualize the legislation about to be effected.
We will increase the number of our overseas offices with this compliance support system. Passed
BCP support system is being developed as a group unit.

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