Yokohama Rubber CSR Web Site 2015HOME

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Yokohama Rubber's
Important Issues
5Together with Our Business Partners

Yokohama Rubber addresses CSR*1 issues by implementing workshops, awards programs, and site visits.

*1 CSR :
An acronym for corporate social responsibility. At Yokohama Rubber, we view CSR - as the trust placed in a company by society. Toward that end, we are working to build a trusted identity as a contributing member of the global community.

We promote CSR activities throughout the value chain*2.

Yokohama Rubber strives for sustainable procurement of natural rubber through the strong relationships of mutual trust.

Yokohama Rubber has various sources for raw materials and indirect materials to make our products. The most important thing we consider is to have a stable supply which is not affected by any conflicts, natural disasters and so on. We believe that keeping good relationships and collaborating with our partners are the keys to keep the stable supply. Therefore, we have started to look into the situation of CSR activities not only of our primary partners but also of our secondary partners through collaboration.
Natural rubber-the essential material for our rubber products, is mainly sourced from Southeast Asia. We communicate with rubber farmers and natural rubber processors in order to understand more about their working environment and human rights problems, which we consider to be an important aspect for our stable supply and working together with them for the improvement if needed.
In FY 2014, we invited some of rubber farmers who have business with us to our natural rubber processing plant in Thailand and confirmed that there are no significant problems in terms of working environment or human rights issues. As a next step, we will share the information of CSR activities conducted by our partners in Southeast Asia and collaborate with them. By doing so, we will be able to understand the 60% of the current situation of our natural rubber suppliers.
In 2015, the International Rubber Study Group (IRSG); an inter-governmental organisation composed of rubber producing and consuming stakeholders, has published guideline for rubber farm management. The guideline covers the stable procurement of natural rubber (maintenance of quantity and quality), sustainable farm operation (management of farmland and water), human rights, and the improvement of working environment. We will keep developing various ways of supports by keeping up with the certification trend, surveying for our partners and rubber farms, and collaborating with local NGOs.

*2 Value chain :
The overall series of activities or stakeholders providing or receiving value in the form of products or services.

Message from a staff member
Yuta Ozawa  Raw Material Procurement Department, Singapore Branch

I first thought that it wouldn’t be easy for natural rubber producers to implement CSR activities as most of their businesses are small. However, through the visits to our partners and rubber farms, I learned that our local partner had already started to put their care about safety and environment into action. We will expand our quality verification survey not only to our partners but also to the rubber farms and individual producers in the future. We seek for what we can do for sustainable natural rubber supply and will endeavour to create CSR programs which can strengthen the relationships with our partners.

Yuta Ozawa
Raw Material Procurement Department, Singapore Branch

Message of encouragement from a partner (a natural rubber processer)
Mr. Martinus S. Sinarya  PT.KIRANA MEGATARA (CEO)

It is very important for us to establish strong bonds with the local people in Indonesia, and to create sustainable value from rubber in order to realize sustainable business. Especially, focusing on improving the production efficiency of natural rubber, we evaluated and built community development and environmental programs in 2014. Currently, we are conducting 5 major social programs: health promotion, education enhancement, economic development, social and cultural events, and infrastructure building.
We believe that we can meet our goals and create efficient programs for small rubber farms by conducting surveys and engaging in dialogue about small-scale farms with Yokohama Rubber.

Mr. Martinus S. Sinarya
PT.KIRANA MEGATARA (CEO)