Questionnaire Result for the Fiscal Year of 2010

Number of Respondents

As a response to the Booklet Version of our CSR Report in 2010 being distributed to our business partners, individuals who wish to obtain it, and all our employees, including our group companies, we were able to hear from 40 business partners, 900 employees, and 64 from other entities.

Questionnaire Results

The overall impression of the booklet consisted of "Acceptable" with almost 70% in terms of Easy to Understand and Descriptions as to what Readers Want to Know. The top three Articles Drawing Readers' Interests were: "From Birth to Reuse: Our Endeavours in Tire Making", the introduction of our MB products "Discover Yokohama Rubber in These Places!", and the "YOKOHAMA Forever Forest Project". As for descriptions, overall graphics, flow charts, and graphs are acceptable, however, sentences therein could use a little more improvement. As for the question of what it takes for Yokohama Rubber "to build a trusted identity as a contributing member of the global community", 344 respondents out of 625 had pointed out "consideration towards the environment". Also, a majority number of the respondents have greatly applauded our "YOKOHAMA Forever Forest Project". Meanwhile, some of our employees have pointed out that the company should keep working so that the notion of "CSR" is fully ingrained into our entire offices.
Herewith we shall continue to go about our CSR activities by humbly heeding this feedback.

Articles Drawing Readers'Interests

Commendable Areas

Major Feedback from our Employees

• I myself have participated in the YOKOHAMA Forest Project and I hope the company will continue to proceed with their activities to preserve the environment.
• I think we can contribute to society in various aspects such as the environment, global warming, biodiversity, and so on by participating in the YOKOHAMA Forever Forest Project, etc. I hope that the company can incorporate more of these kinds of activities from now on.
• In order to assume responsibility and gain credibility, I think it is important for every single one of us to be able to duly understand the contents of those approaches.
• I was able to get a better understanding especially about how manufacturing products is viewed. I would like to continue to provide even better products for our customers.
• I wonder how many of our employees know the true meaning of CSR? I myself did not know what it stood for in the beginning. I don't think Yokohama Rubber Group's CSR is complete until all of our employees duly understand its meaning.

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