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Corporate Philosophy and CSR management

Corporate Philosophy and Yokohama Rubber Group's Approach to CSR

Yokohama Rubber established its corporate philosophy in 1990. It consists of the Basic Philosophy, Management Policies, Action Guidelines, and Corporate Slogan. The Basic Philosophy embodies the types of business where Yokohama Rubber commits itself in all activities. The Management Policies outline basic administrative principles for upper-level management to commitment themselves to. The Action Guidelines are the code of conduct for each employee to comply with.
In 2006, we drew up a medium-term management plan, the Grand Design 100 (GD100), and set a clear target of becoming a global company with one trillion yen in net sales by FY 2017. Also, since our Basic Philosophy has been compiled based on the strong awareness of the expectations and needs arising from the international community, the plan places a strong emphasis on CSR by adopting these two basic points; to assert world-class strengths in technologies for protecting the environment, and fostering a customer-oriented corporate culture as our first priority by respecting higher standards of corporate ethics. In 2008, we reformed our corporate structure by establishing the CSR Division, followed by announcing our vision of CSR management both internally and externally. Our vision, to build a trusted identity as a contributing member of the global community, incorporates our desire to change the letter “R” in CSR to “Reliability”, instead of the original “Responsibility.” By doing so, we are hoping to make the concept more accessible and practical in our daily operations.

Incidentally, Yokohama Rubber still maintains the cautionary tale by Suekichi Nakagawa, who was president at the time of the inauguration of our Yokohama Plant (located in Tsurumi-ku, Yokohama City) in 1929 as our Founding Spirit. This tale comprises the balancing of both sociality and economic efficiency; it still greatly relates to today’s notion of CSR management.

The Founding Spirit

1. Production business is a social service. Its purpose is to make people’s lives more convenient and enjoyable. Its aim should be to offer good, useful products at moderate prices.

2. There must be a basic commitment to delivering quality products unrivaled by those of competitors.

3. Management should adhere to the principles of fairness and consideration. The mission of a fair, honest management is to ensure capital, share the fruits of endeavor with its workers, and fulfill its responsibilities to consumers to act, in other words, rationally.

4. A company should have as few employees as possible and make the best use of the productivity of machines. This is the great secret for improving efficiency.

5. The success or failure of a business depends on how much one is willing to study, and with how much determination, to mutually improve and grow. Accordingly, one must make a great effort.

Yokohama Rubber Group Action Guidelines (See the entire document here) (125KB)

Yokohama Rubber Group is committed to the Ten principles of the UN Global Compact and carries out the Plan-Do-Check-Act (PDCA) cycle following the framework of ISO26000.

Global Compact

Medium-term Management Plan, the Grand Design 100 (GD100)

Environmental GD100

We are promoting CSR and environmental management by integrating environmental aspects and social aspects into GD100.

Our Stakeholders

We have summarized the value provided to each stakeholder as "Yokohama Rubber's Important Issues."

CSR and Environmental Management Promotion Framework

CSR and Environmental Mid-term to Long-term Action Plans

The Yokohama Rubber Group sets medium to long-term targets and single year targets for each issue in line with the core issues of ISO26000, and conducts PDCA management on these issues.

ISO26000 Compliance Activity Report(843KB)

Participation in initiatives in Japan and overseas

Japan Association for the World Food Programme

Yokohama Rubber endorses the World Food Progamme (WFP) in undertaking to eradicate hunger and poverty and supports the activities of the WFP as a trustee.

Fun to Share Campaign

Yokohama Rubber has been participating and acting in accordance with Challenge 25, a national program to help prevent global warming that has been conducted since January 14, 2010. However, Challenge 25 has now been completed, and the new Fun to Share Campaign aimed at achieving a low-carbon society in response to climate change was launched from 2014. Yokohama Rubber has registered as a participating company and organization and made a declaration on the content of the initiatives.

Yokohama Rubber Co., Ltd.

Achieving a low-carbon society through fuel-efficient tires and environmental contribution products and activities.

"The declaration of Biodiversity by Keidanren" - Promotion Partners

Yokohama Rubber is in accordance with the idea of "The declaration of Biodiversity by Keidanren" and their promotion partners since 2009 to develop various approaches for the preservation of biodiversity. Basic policies and action guidelines have been set forth as "Yokohama Rubber's Guidelines on Biodiversity"

Japan Business Federation's "Action Plan for a Low Carbon Society"

Yokohama Rubber is in accordance with, and participating in various activities for Japan Business Federation’s "Action Plan for a Low Carbon Society" under the vision of "Japanese industries playing a role as core functions with their technological strength in order to achieve our target which is to halve the greenhouse gas emission of the world in 2050."

WBCSD (World Business Council for Sustainable Development)

WBCSD refers to the unified association consists of top executives from global corporations in order to perform their leadership in their industry, have lively discussion, and propose policies with regards to the environment and sustainable development. Yokohama Rubber is participating in the Tire Industry Project which is to conduct surveys pertaining to possible impact on the environment and health to be made by tires, and to promote various activities to save energies in the buildings and offices.