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Community Involvement
and Development


Our business activities impact the local communities where we are active in various ways. It is extremely important to communicate with local communities to ensure that their expectations are met in order to ensure sustainable business activities. In addition, we recognize that we have shared interests with the community as a stakeholder in the region, and for this reason we would like to work towards community development.
This stance is declared in the Stakeholder Policy, and the actions that should be taken by employees are stipulated in the Yokohama Rubber Group Action Guidelines.

Local communities

As a globally active business, we relate to local communities in a number of domains - the natural environment, law, culture, customs and the economy. We will strive to build a healthy relationship for various local communities together with our both domestic and overseas offices.

Yokohama Rubber Group Action Guidelines

We shall aspire to harmony and prosperity with local communities.

Basic stance of the Yokohama Rubber Group

  1. We shall never forget that we are members of society, and shall endeavor to exist harmoniously and prosper together with society as well as to build ties of trust with stakeholders.
  2. We shall support the social contribution activities of our employees and breed a corporate culture oriented toward active participation by them in such activities.
  3. We shall practice proper provision of information on business activities involving the community.

To practice our basic stance — our action

Our activities of social contribution shall not be confined to those through our business activities; we shall also take a proactive part in volunteer programs and social activities rooted in the local community.

Message from a manager

In order to achieve both social trust and business management, and to provide sustainable value as a global company, it is necessary to identify issue from communications with stakeholders and to respond to these issues. In particular, we recognize that aiming for harmony with local communities where we conduct business is of the utmost importance. So that we can contribute to regional development through business continuity and social contributions we will interchange with people in the local community through all types of methods including factory tours, social gatherings with local residents, education support, biodiversity conservation, and local volunteer activities in an effort to resolve local social issues together with the community in an aim to be a company with offices that have a trusted identity in local communities.

Ichiro Suzuki
General Manager
Head of CSR & Environmental Affairs Department, Corporate Social Responsibility Division

Vision for FY 2017

Main action items to be addressed first

The following items have been established as the main action items that the Yokohama Rubber Group will address first in consideration of the level of impact of business activities and the level of social interest.

Data summary

Community Involvement and Development(595KB)