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Local communities

KPI

  • Item

    Implementation rate of community activities and dialogs

  • FY 2014 results

    (Consolidated) 100%

Responsible departments

Each business location
* The CSR & Environmental Affairs Department serves as a secretariat for the deployment of policies and sharing information.

Stance and target

Why is "Engagement with Local Communities" a critical issue to be addressed?
Explanation of the reason and background

The Yokohama Rubber Group currently conducts production activities in ten countries. If the Group commenced operations or withdrawals from any region, it will have a social impact on the community in terms of the environmental impact, employment, etc. Because that impact varies depending on the circumstance of each region, we believe that it is extremely important for the Group's sustainable management to consider how to expand the positive impact and reduce the negative impact while engaging with local communities, and to then take action accordingly.

Vision (attainment goal) / target

As a globally active business, we relate to local communities in a number of domains - the natural environment, law, culture, customs and the economy. We will strive to build a healthy relationship for various local communities together with our both domestic and overseas offices. The following two points are aimed for as the vision for 2017.

  • A system is in place to apply what stake holders have to say.
  • Five hundred thousand trees have already been planted at both domestic and overseas offices.

Measures for vision achievement

The following approaches will be considered from various perspective to achieve our vision.

  • Social gatherings with local residents as a form of communication in local communities will be held twice a year as a general rule.
    ・・・Review of FY 2014 activities (1)
  • We conduct activities in cooperation with local NGOs at production bases in Japan where biodiversity conservation activities are being commenced. We conduct biological monitoring while receiving instructions on matters such as the names and ecology of wild birds and aquatic organisms from chapters of the Wild Bird Society of Japan and nature conservation organizations.
    ・・・Review of FY 2014 activities (1)
  • Seedlings raised as part of the Yokohama Forever Forest Project are provided to schools, social welfare facilities, NPOs, etc. that conduct tree planting activities in the region.
    ・・・Review of FY 2014 activities (2)
  • In the disaster area reconstruction support that is conducted by our company, in order to support the creation of a "Forest That Protect Lives" as part of reconstruction plans for Otsuchi town, Shimohei County, Iwate Prefecture, tree planting activities for an embankment called the "Heisei Forest" have been conducted since 2012.
    ・・・Review of FY 2014 activities (3)
  • The Social Contribution Support Fund was developed in 2014 as a framework to support employee volunteer activities. Some employees participate in local tourism volunteer activities, volunteer activities to spread a correct understanding of dementia that are sponsored by local social welfare councils, and disaster recovery volunteer activities. We bear some of the costs associated with such volunteer activities so that these types of voluntary activities can be continued.

* Mie Plant, Shinshiro Plant, Mishima Plant, Onomichi Plant, Ibaraki Plant, Nagano Plant, and Hiratsuka Factory

Review of FY 2014 activities

The following measures were conducted during FY 2014.

  • (1) Biodiversity conservation activities were conducted at seven domestic plants and two overseas plants (Thailand). In a preliminary survey conducted over a period of one year, the species and groups that should be used as a benchmark in areas surrounding plants were established, and a survey was conducted on the environmental impact of business activities on the region. In addition, the results were released to local residents in order to both share information and ensure that the voices of people in local communities are reflected in future activities.
  • (2) In the Yokohama Forever Forest Project, 71,404 seedlings were provided during 2014, for a cumulative total of 233,082 seedlings.
  • (3) In disaster area reconstruction support, tree planting activities were conducted three times in April in Otsuchi town, Shimohei County, Iwate Prefecture. Around 700 local residents, etc. participated in these activities.
  • In response to the drainage issue that occurred at the Mishima Plant at the end of 2014, processes were revised under the guidance of the government and the appropriate measures were taken for improvements. Progress is being monitored by people from the region.

Issues and future improvement measures

At the seven domestic plants *1 and two plants in Thailand *2 where an environmental impact survey is being conducted through biological monitoring, a framework for the PDCA cycle including communication with local residents has been completed, and biodiversity conservation activities have been commenced. In order to complete the framework for assessing the environmental impact at all business locations by 2017, we will conduct surveys at two new sites overseas in 2015. So that we can expand biodiversity conservation activities to overseas business locations going forwards, we will promote the two plants in Thailand as model plants overseas. In addition, we will promote communication with local communities through social contribution activities such as regional employment and volunteer activities in order to contribute to regional economic development.

*1 Mie Plant, Shinshiro Plant, Mishima Plant, Onomichi Plant, Ibaraki Plant, Nagano Plant, and Hiratsuka Factory

*2 YOKOHAMA TIRE MANUFACTURING, Y.T. RUBBER CO.LTD.