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Compliance (Product Liability)


  • Item

    Number of violations of laws and regulations related to the provision and use of products

  • FY 2014 results

    (Consolidated) 0

Responsible departments

Quality Audit Department

Stance and target

Why is "Compliance (Product Liability)" a critical issue to be addressed?
Explanation of the reason and background

Our mission is to achieve corporate prosperity and contribute to society by not only satisfying customers but also winning their confidence and securing an appropriate level of profits. In order to achieve this, we must continually provide quality products that customers around the world will feel secure in buying and that will satisfy customers. Furthermore, we need to contribute to society by planning, designing, producing, and selling attractive products for the satisfaction of our customers while maintaining a quality assurance system in all of our processes, including service. For this reason as well, we regard compliance (product liability) that monitors and supervises the entire quality insurance process from planning, designing, producing, and selling for all products as a critical issue to be addressed.

Policies and stance relating to compliance (product liability)

In accordance with the Yokohama Rubber Action Guidelines, "We shall listen to the views of our customers, accurately ascertain their needs, and develop, design, manufacture, and sell products of genuine use to society."
In the event of any quality problems or complaints in the market related to products provided to customers, we will respond promptly in an attempt to resolve such problems and implement recurrence prevention activities. As part of recurrence prevention measures, we regularly conduct quality audits to confirm the implementation status of corrective action and verify effectiveness.

Vision (attainment goal) / target

We shall work to improve quality performance and provide safe, secure, and high-quality products and services.
We aim for 100% conforming products, zero recalls in the market, and zero complaints in the market.

Measures for vision achievement

Improvements to the quality assurance system from the customer’s perspective

In order to improve the quality assurance system, we identify problems from the customer’s perspective through internal quality audits and work to improve the quality system in order to resolve such issues.

Implementation of quality top diagnosis

We believe that a high level of commitment by the President and top management towards quality improvement activities can help to improve motivation in the field and accelerate and strengthen further improvement activities. For that reason, the top management conducts a diagnosis of each plant and department as a quality top diagnosis every year at Yokohama Rubber.

Ensuring safety through the lifecycle

So that customers can use safe and comfortable products, in the event of a defect that could cause an inconvenience for customers such as a product recall, we will promptly notify customers and rapidly respond.

Review of FY 2014 activities

We responded and made improvements in response to quality information and complaint handling information received from customers. In addition, we also conducted the quality top diagnosis that we conduct every year in FY 2014.
As a result, while there was one tire recall in the Australia and Europe region, there were no cases of misleading representation or erroneous display of specifications.

Issues and future improvement measures

We conduct analysis based on both risks and the level of impact, create risk maps, and then implement countermeasures and improvements. We classify risks from worst case (cases that would lead to fatalities or serious accidents) to minimal (running noise, pattern noise), and conduct an analysis on the occurrence frequency in order to identify issues. We will use this information to improve the quality performance of products in line with overseas markets as we expand going forward. Furthermore, we work to coordinate with IT equipment such as car navigation systems and smartphones and visualize quality information in an effort to promptly assess defect information.